Established in 1972, the RSR Group has evolved into a dynamic collection of five companies: Reddy Dimond Northern Ltd (trading as LongRun (Fiji)), Neritak Equipment Ltd, RSR Investments Ltd, Reddy Dimond Hardware Ltd, and Reddy Whale Plumbers Limited. Founded by the visionary late Ram Sami Reddy, Reddy Dimond Northern Limited has been at the forefront for over 50 years, with Ram Reddy taking over as Managing Director in 1985.

As we diversified into different sectors, RSR Investments Ltd, Reddy Diamond Hardware Ltd, and Neritak Equipment Ltd joined our flagship company. With branches in Suva, Lautoka, and Labasa, our centralized structure fosters goal-oriented workplaces, allowing us to serve our customers with excellence. We pride ourselves on exceptional customer service, strategic technological advancements, and a commitment to delivering superior products, making the RSR Group a symbol of quality and innovation.